As the online marketing industry continues to expand at a rapid rate, all stakeholders have always felt the importance of independent bodies that keep a check on SEO and internet marketing vendors to single out best from the rest. TopSEOs.com is one of the leading independent research analysis bodies that rates search engine optimization and internet marketing vendors on the basis of a detailed criterion. TopSEOs has been using its comprehensive evaluation criteria since 2002 to scrutinize SEO vendors to rate them with respect to different aspects of internet marketing. While, there are other bodies that operate for this purpose, TopSEOs.com is considered the flag bearer among all ‘whistle blowers’ in the industry.

As the online market has made territorial boundaries irrelevant so TopSEOs.com also assigns its research staff to rate search vendors in five different regions, namely, US, Canada, India, Australia and the United Kingdom. TopSEO’s ratings for the best search engine optimization vendors are issued every month and the impact of these ratings is quite significant. While, the most obvious users of these reports or ratings are general consumers who are aided in making their minds up about IM vendors, TopSEOs.com also indirectly helps these vendors optimize their performance. TopSEOs rates vendors on the basis of the quality of their services and on whether their performance meets the company’s well thought out evaluation criteria.

In its formative days, TopSEOs.comwas fully aware of the challenge of evaluating the top search engine optimization vendors and this is why its management decided to settle on broad based evaluation criterion that takes into account 25 different common practices adopted in the industry. The core practices that have been included in TopSEO’s evaluation criteria generally encompass the methods used by most of the mainstream internet marketing vendors in the industry. The evaluation criteria formulated by TopSEOs includes search engine optimization, pay per click management, PPC bid management, hosting, web design, link building, web analytics, marketing automation, site audit, email marketing and many other elements.

Over the years TopSEO’s rankings of the best internet marketing vendors have been gaining credibility simply because of the company’s unquestionable reputation as an independent and objective research company. Another major reason why TopSEOs.com has great credibility is the fact that the company believes in incorporating complete transparency in their processes. While the registration process for marketing agencies is quite simple, the company’s website also contains insightful videos and written content that explain their research processes and evaluation criteria.