Cash Advance Loans – Another Option For Short Term Borrowing
Making an Impression with Promotional Products
With so many media venues available in this information-laden age, it can be tough to decide how best to spend a marketing budget on promotions. Are promotional pens more effective than social media messages? Are gift baskets and promotional bags a greater draw than discounts and frequent shopper cards? It helps to see things through an advertiser’s eyes.
Advertisers look at promotions in terms of cost per impression. CPI, also known in the business as CPM–cost per thousand–is the best measure of a marketing dollar’s true value. In 2010, the Advertising Specialty Institute looked at CPIs for various forms of advertising. This study paralleled a similar survey in 2008, providing a longitudinal look at advertising efficacy. Both surveys agreed on a few common points.
Promotional products’ CPI came out consistently lower than most other advertising forms. Only internet advertising could match the low CPI of promotional merchandise. More »
Memories that cannot be remade
Everyone should have wonderful memories of the best times in their life. One of the best times in any woman’s life is her marriage ceremony. Some women turn into “Bridezilla”, micromanaging each and every aspect of their wedding down to the tiniest details; but even an easy-going bride-to-be certainly doesn’t want her special day marred by any of the myriad unforeseen disasters that could befall it.
The bride is up all night on the eve of her wedding: What if it rains at the reception? What if my ex-boyfriend shows up drunk and makes a scene? What if they bring red roses instead of pink? So many possible disasters, so much uncertainty!
There’s not much one can do about these little things, big as they may seem in one’s mind the night before. But more and more these days, engaged couples are also worrying about the big picture: What if the whole wedding has to be called off because of a bomb threat at the venue, and yet the caterers and florists still demand to be paid? What if the caterer runs their car into the corner of the building, and we’re sued for the property damage? What if the decorator falls off a ladder and sues us? What if the building catches fire? In other words, what if the wedding ceremony, considered as a business venture, goes completely south?
That’s why some engaged couples are turning to insurance companies to provide wedding insurance. While this kind of insurance can’t help you if your roses are the wrong colour, it can save a lot of money in the unhoped-for event that something major happens. Cancellation (like the bomb threat example above) and legal liability (for property damage or accidents on the job) are the biggest categories popularly covered by wedding insurers.
Insurance for a typical marriage ceremony generally starts around £50, which is certainly a small price to pay for peace of mind — being able to look back on your wedding and remember only the happiness of the day itself, not the hundred things that could have gone wrong.